General Questions

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

The Answer Is Yes, And No. Every few years a few, voices from distant corners of the marketing world whisper that SEO is dying. While SEO isn't dead, over the years, elements of it have either died or evolved into something totally new. As a result, outdated SEO tactics can now actively kill your rankings.

To sum it up, SEO is difficult because search engines are always changing and updating. It could be anything from Google changing the way it looks at a certain type of link, including a new major update to their algorithm, or even recognizing something new as a ranking factor.
Here are eight main industries that receive the highest ROI by utilizing effective SEO solutions in their marketing strategies. * Professional Services. Your website is your new front door. * Home Repairs/Renovations. * Medical Practices. * Online Businesses. * Real Estate. * Multi-Location. * Restaurants. * Pet Services.
Many SEO firms will tell you that it takes 4 to 6 months to start seeing results. That's generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time
If you're a business owner, instead of yelling out the special of the day, you can be visible through SEO (search engine optimization). SEO simply means optimizing your website so that it will be likely to show up on that coveted first page of Google. The customers walking in the street are your SEO Leads
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
While PPC doesn't directly impact SEO, it does indirectly help you improve your SEO campaigns. By investing in both PPC and SEO, you'll help create a cohesive marketing campaign that grows your business.
* Business-to-Business (B2B) * Business-to-Consumer (B2C) * Consumer-to-Consumer (C2C) * Consumer-to-Business (C2B). * Business-to-Administration (B2A) * Consumer-to-Administration (C2A)

Financial Questions

Typically, you should expect to pay $300-$500 for some local, low-competition, single-location local SEO. Furthermore, multi-location, national, and stronger competition SEO will see recommendations range from $1000-$6000 per month.

SEO delivers slower traffic than paid / PPC but SEO often delivers a higher-quality visitor compared to PPC. That's why it is always worth  it to invest in SEO. Remember, once you've done SEO for your website, it will turn into a organic traffic machine for a long period of time.

If you are hiring a top-level SEO company to execute a local campaign, expect to pay $500+ per month. A national or international campaign will require a minimum budget of $2,500 to $5,000 month.

Workflow Questions

SEO (organic traffic) is more than PPC traffic so if you can manage to rank your web site for the keywords you want, you will get much more traffic than paying for those keywords. So, if you compare traffic and cost of first page positions for SEO traffic and PPC traffic, organic traffic is better.

* Choose Your Domain Name Carefully. ... * Select a Reputable Web Hosting Provider. ... * Perform Keyword Research. ... * Plan Out Your Site's Architecture. ... * Use a Mobile-Friendly Design. ... * Target Primary Keywords for Each Page. ... * Optimize Page URLs. ... * Optimize Title Tags.
Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.
* Google PageSpeed Insights. * Moz Local Listing Score. * * Google Analytics. * Google Search Console + Bing Webmaster Tools. * Ahrefs' Backlink Checker. * Moz Link Explorer * Google Keyword Planner.
SEO techniques are classified into two broad categories: White Hat SEO - Techniques that search engines recommend as part of a good design. Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.
Meta tags are snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page's content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.
At the bare minimum, one; some pages may have a singular focus that answers only one query. It's much more likely that you'll want to target two or three keywords per page, even if they're just close variations. Any more than four is a bit crowded; after all, each page only has one title tag and meta description.
There are different types of keywords, but the most common ones have been discussed below. The short-tail keywords are those keywords that comprise short words, phrases, and variants. They are more generic and better than the long-tail keywords and can be used in all types of articles.
A keyword strategy contains every decision you take based upon your findings in your keyword research project, whether it's about the content you're planning to write or how you are going to track the results in Analytics. Keyword strategy is about how you want to target those keywords, now and in the future.
Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.

Other Questions

The MozBar is a free browser extension that provides on-page access to Moz's link metrics and site analysis tools. Over the years it has gained a very popular following and saved a ton of time for SEO's and Inbound marketers alike.

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